Fish. Period.
Biodegradable Stickers, Environment Rob Tossberg Biodegradable Stickers, Environment Rob Tossberg

Fish. Period.

I heard a knock on the door. I opened, and there it was — the box. I called my children down, away from their online classes; I wanted them to see how true compostable packaging looked like in real life, arriving at the end consumer. We stood around watching its content come to light, covered by beautiful (I thought so) recycled paper, bookended by two compostable ice packs. The seventeen year old oohed and aahed at the content, being the foody that he is. Everything was clean, dry and frozen. Our marketing department called it:

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Compostable Labels Aren't As Durable & That’s A Good Thing
Biodegradable Stickers Rob Tossberg Biodegradable Stickers Rob Tossberg

Compostable Labels Aren't As Durable & That’s A Good Thing

I think this a wonderful branding opportunity for business who want their customers to know what they're doing. The fact that the label is not as durable as plastic is precisely the point of using a compostable stock - it’s not meant to last forever, unlike a plastic sticker.  Most everybody understands, appreciates and chooses the compostable over plastic label.

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