I heard a knock on the door. I opened, and there it was — the box. I called my children down, away from their online classes; I wanted them to see how true compostable packaging looked like in real life, arriving at the end consumer. We stood around watching its content come to light, covered by beautiful (I thought so) recycled paper, bookended by two compostable ice packs. The seventeen year old oohed and aahed at the content, being the foody that he is. Everything was clean, dry and frozen. Our marketing department called it: