Heal the Bay has been a force for good:  Clean Water, a clean Santa Monica Bay, it's environs and watersheds.  Since 1985 they've been there for the people of Santa Monica,  Los Angeles, Southern California and a model for citizen activists around the world.    The sticker labels are made from plants, primarily corn stalks.    Think about it:  Most plastic does not get recycled, would you rather have a plastic sticker lying on the road or a sticker made from plants?  The plant sticker will eventually compost while the plastic sticker will eventually breakdown and become a toxic nightmare.   Doing the right thing isn't always easy  but in the long term, it's better for all of us.