Going with the cheapest paper stock? Bad Print Choices Affect YOUR BRAND

A new investigative report from Greenpeace, "How Sinar Mas is Pulping the Planet," shows how major brands like Wal-Mart and Kentucky Fried Chicken (KFC)are fueling global warming and pushing Sumatran tigers and orangutans towards the brink of extinction. These companies are using or selling paper made from Asia Pulp and Paper (APP), part of the notorious Sinar Mas group that is destroying Indonesia’s rainforests and carbon- rich peatlands.The new Greenpeace investigation shows how two important rainforest areas on the Indonesian island of Sumatra, the Kerumutan peatforest and Bukit Tigapuluh Forest Landscape, are being destroyed by Sinar Mas. APP uses the logs from these rainforest areas to feed its Sumatran-based pulp mills, which export pulp and paper products worldwide.Many companies are responding to evidence of Sinar Mas group’s destructive practices by canceling their contracts with the Indonesian palm oil and paper giant. Greenpeace is calling on the rest to follow suit.Download PDFAuthors:Date published: July 06, 2010Format: Adobe PDFNeed help viewing this file? Click here for helpNumber of pages: 40ISBN:Size: 28 Mb