I heard a knock on the door. I opened, and there it was — the box. I called my children down, away from their online classes; I wanted them to see how true compostable packaging looked like in real life, arriving at the end consumer. We stood around watching its content come to light, covered by beautiful (I thought so) recycled paper, bookended by two compostable ice packs. The seventeen year old oohed and aahed at the content, being the foody that he is. Everything was clean, dry and frozen. Our marketing department called it:

“If apple delivered fish, it would look like that.”

Later that evening, we made sticky rice and had the salmon and halibut as sushi, loving every bite. Personally, my thought bubble above my head read:

Farm To Table. Farm To Table. Farm To Table.

The salmon had a clean, buttery taste.

Our client, Seatopia, called us one day during Covid. Fine restaurants were their main business and now they were pivoting their business model to private end consumers.

We admire businesses who are quick to change course, adjust to the new normal, stay within brand and keep their quality standards. In these times it’s so disappointing to see Big Box stores, grocery chains and restaurants use Covid as a reason to end their recycling programs. Kudos to Seatopia for compostable packaging!