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earth friendly printing | Plan It Green Printing

Evangline Lilly cares deeply about our planet. For her graphic novel, The Squickerwonkers, she decided the limited first printing would use soy-based inks on Forest Friendly Free, FSC Certified 100% post-consumer waste paper sustainably manufactured and printed in the USA.

Squickerwonkers

First printing using soy-based inks on Forest Friendly Free, FSC Certified 100% post-consumer waste paper sustainably manufactured and printed in the USA.

I’ve been printing stickers on an uncoated sticker stock composed of bamboo, bagasse and cotton-linters.  A tree-free sticker stock.  It’s really cool stuff and I’ve printed it for a bunch of companies who put it on their soaps, candles, use it for shipping/mailing labels, branding, you get the idea.  I love this stuff – it’s uncoated, so it absorbs ink in a natural, somewhat uncontrollable manner and the registration when using two or more colors isn’t perfect. It has a raw and natural look to it.

This stock is manufactured or converted by Fasson which is a subsidiary or some derivative of  Avery-Dennison.

I call up Fasson/Avery-Dennison and ask them to tell me where and how the tree-free stock is manufactured.  A wonderfully pleasant person tells me that unfortunately the country where the tree-free stock is manufactured is proprietary information and cannot be disclosed.  HUH???  ”Can you, uh… narrow it down to a hemisphere, would that be possible to tell me which hemisphere the stock comes from?” I ask.  ”No.  That is not possible.  But I can tell you the stock is sustainablymanufactured” he tells me.  Well, I guess that’s something.  ”Do you have a white sheet, ASTM or some type of proof backing up that claim?”  I ask.  ”Sure, I’ll send it over to you.”   Over a year and I’m still waiting for that white sheet.

SO, on one hand, the stock is made from sources other than trees – sounds good to me – on the other hand we’re not sure where it’s coming from or how it’s made.

Do you see the problem?

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